Military and First Responders Tire Discount

At Ford Motor Company, we believe those who go above and beyond deserve to be recognized.
The Ford Recognition Programs demonstrate our gratitude to those individuals who impact their communities for the better.

Our way of saying "Thank you for your service."

An exclusive tire discount is available for Military personnel and First Responders to use toward the purchase and installation of four (4) qualifying tires. Offer valid for tires purchased and installed 1/1/2026 - 12/31/2026.

How it Works

Tires must be purchased and installed at a participating Ford Dealer, Lincoln, or Quick Lane Retailer.
Obtain prior authorization by accessing ID.me using the Verify with ID.me button below. You will be redirected to https://www.id.me/.
- If you are not already an ID.me account holder, you will be required to create an account.
- ID.me validates both military service or first responder employment status.
Once confirmed eligible by ID.me, you’ll be returned to the ATW Military and First Responders Tire Discount page for a program-provided Hero Code¹.
Provide the Hero Code to the dealership to obtain the $80 discount.
Eligible customers are allowed to use the same Hero Code twice per calendar year.
Click below to confirm your status through ID.me to take advantage of your offer.

Generate your Hero Code

Already generated a Hero Code? Click Here

¹Available to active and retired Military and First Responders. Receive an $80 instant discount on a set of 4 qualifying tires from participating brands (Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®). Excludes Toyo medium and commercial/Motorsport patterns. Combinable with other eligible offers. Dealer-installed purchases only at a participating U.S. Ford Dealer, Lincoln Retailer, or Quick Lane® Store. Present nontransferable Hero Code at purchase (requires ID.me validation). Limit 2 Hero Codes per calendar year per customer. Valid for tires purchased and installed 1/1/26–12/31/26. Unused codes expire 12/31/26. See Military and First Responders Tire Discount for details. Quick Lane® is a registered trademark of Ford Motor Company.

For assistance with your ID.me account, please visit the ID.me Help Center. 24/7/365 customer support is available.