Military and First Responders Tire Discount

At Ford Motor Company, we believe those who go above and beyond deserve to be recognized.
The Ford Recognition Programs demonstrate our gratitude to those individuals who impact their communities for the better.

Our way of saying "Thank you for your service."

An exclusive tire discount is available for Military personnel and First Responders to use toward the purchase and installation of four (4) qualifying tires. Offer valid for tires purchased and installed 1/1/2025 - 12/31/2025.

Click below to confirm your status through ID.me to take advantage of your offer.

Already generated a Hero Code? Click Here

How it Works

Tires must be purchased and installed at a participating Ford Dealer, Lincoln, or Quick Lane Retailer.
Obtain prior authorization by accessing ID.me using the Verify with ID.me button below. You will be redirected to https://www.id.me/.
- If you are not already an ID.me account holder, you will be required to create an account.
- ID.me validates both military service or first responder employment status.
Once confirmed eligible by ID.me, you’ll be returned to the ATW Military and First Responders Tire Discount page for a program-provided Hero Code¹.
Provide the Hero Code to the dealership to obtain the $80 discount.
Eligible customers are allowed to use the same Hero Code twice per calendar year.

¹The Ford Military and First Responder Tire Discount Program is available to active and retired Military and First Responders who purchase and have installed a set of four (4) qualifying tires. Qualifying customers are eligible to receive a discount of $80 off participating brands at the time of installation. Participating brands are: Goodyear®, Michelin, BFGoodrich®, Continental, General, Pirelli, Hankook, Bridgestone, Falken, and Toyo®. Toyo medium/commercial truck and Motorsport patterns are excluded. This discount is in addition to any other eligible discount, rebate, or offer a dealer or tire manufacturer may already provide. Tires must be installed at a participating U.S. Ford Dealer, Lincoln Retailer, or Quick Lane® Store. Prior authorization is necessary before work is performed, and program-provided Hero Code must be presented at the time of purchase — ID.me account and validation are required. Hero Code is nontransferable and can only be used by the associated ID.me account holder. Maximum of two Hero Codes per calendar year per customer can be generated/claimed. Offer valid for tires purchased and installed 1/1/25 – 12/31/2026. Unused 2025 Hero Codes expire after 12/31/25. Unused 2026 Hero Codes expire after 12/31/26. Quick Lane® is a registered trademark of Ford Motor Company.