At Ford Motor Company, we believe those who go above and beyond deserve to be recognized.
The Ford Recognition Programs demonstrate our gratitude to those individuals who impact their communities for the better.
The Ford Recognition Programs demonstrate our gratitude to those individuals who impact their communities for the better.
Our way of saying "Thank you for your service."
An exclusive tire discount is available for Military personnel and First Responders to use toward the purchase and installation of four (4) qualifying tires.
Offer valid for tires purchased and installed 1/1/2024 - 12/31/2024.
Click below to confirm your status through ID.me to take advantage of your offer.
Already generated a Hero Code? Click Here
How it Works
- Tires must be purchased and installed at a participating Ford Dealer, Lincoln, or Quick Lane Retailer.
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Obtain prior authorization by accessing ID.me using the Verify with ID.me button below. You will be redirected to https://www.id.me/.
- If you are not already an ID.me account holder, you will be required to create an account.
- ID.me validates both military service or first responder employment status.
- Once confirmed eligible by ID.me, you’ll be returned to the ATW Military and First Responders Tire Discount page for a program-provided Hero Code1.
- Provide the Hero Code to the dealership to obtain the $80 discount.
- Eligible customers are allowed to use the same Hero Code twice per calendar year.